Japan famously has many active volcanoes. The most active ― Sakurajima, at Japan's southern tip (Kagoshima Prefecture) ― sometimes erupts more than 1,000 times a year! But people have lived at its base since the dawn of history, and while volcanic ash can be troublesome, the region also offers significant, and unique, benefits, such as naturally filtered volcanic spring waters and volcanic clay from the caldera.

Bihada Kassen skincare products derive from volcanic spring water (Sakurajima kassensui) and mineral-rich volcanic clay. The water, pumped from 700 meters underground, is made up of unusually tiny water particles that quickly penetrate the skin, and silicon, which supports skin's firmness. The clay - extracted from layers of rock formed 400,000 years ago, long before Sakurajima itself - absorbs impurities from the pores. The resulting Volcanic Clay Facial Soap enhances skin's translucency naturally. Simply apply the dense, fine lather to your face to remove impurities without scrubbing.

Japanese skin is said to be especially smooth because cleansing since ancient times has been "gentle, without using unnecessary ingredients." Start your skincare routine by a "cleansing" that removes impurities while preserving moisture. Safe for every age group.